In the latest of our series of "Update from..." Simon Appleton discusses what he will be focussing on in Q4.
For the Design team, this newsletter coincides with a pivotal change of focus - a temporary shift away from marketing and back to product design (all of which we continue to do in-house).
In Marketing, we have seen some dramatic changes in how we present our business, the most outwardly obvious being our new website. The site has acted as a catalyst for us really think about how we simplify our message and brands across a diverse range of media including web, print and video. For the first time, we are producing animated explainer videos to explain how our products work and overall, strengthening the alignment our products to their intended industries, making the information generally much easier to find and digest.