I have always viewed a Company’s website as being the window to the soul of the business and as we launch our new website www.hrsid.com, this will provide you with an insight into where we are taking Human Recognition Systems next.
It’s been another busy start to the year for Human Recognition Systems (HRS to our friends) and it has really brought home my desire as CEO of HRS to ensure that we are being consistently innovative and continually improving and developing our existing products.
In the latest of our series of "Update from..." Simon Appleton discusses what he will be focussing on in Q4.
For the Design team, this newsletter coincides with a pivotal change of focus - a temporary shift away from marketing and back to product design (all of which we continue to do in-house).
In Marketing, we have seen some dramatic changes in how we present our business, the most outwardly obvious being our new website. The site has acted as a catalyst for us really think about how we simplify our message and brands across a diverse range of media including web, print and video. For the first time, we are producing animated explainer videos to explain how our products work and overall, strengthening the alignment our products to their intended industries, making the information generally much easier to find and digest.
Forget the 31% growth in passenger demand by 2017 predicted by IATA, publications, events and conferences still seem to be the biggest growth area in the aviation industry! In fact I counted over 20 aviation exhibitions or conferences in October and November alone.
Following an internal restructure and refocus, Human Recognition Systems (HRS) has announced the appointment of Jim Slevin as Associate Director.
Jim was previously Aviation Managing Director with HRS, but due to growing overseas demand for our products and services Jim will now focus on meeting the international pull for our Aviation products, namely MFlow and MTrust.
The origin of Cloud systems came from the fact that around the world, server farms were only being used during core working hours, say 9 to 5, and sat idle the rest of the time. Add to this the fact that they were designed for peak usage, it meant you were left with a whole load of capacity wasted for large parts of the day. So some bright spark came up with the idea of making that capacity available for other prospective users or applications. Dadaaaaaa, you have Cloud. But what truly defines cloud systems (and this is important to know!):
A large number of different biometric modalities exist in the marketplace. However the most prevalent in airports are:
Facial Recognition is used across the EU for ePassport eGates and by Human Recognition System for the most accurate journey and queue time measurement within MFlow.
On Tuesday 17th June 2014, I presented at IFSEC 2014 in the SMART Buildings Theatre within the IFSEC section of the exhibition.
Taking place on the 17-19 June 2014 at the ExCeL London, IFSEC International is the largest event for the security industry, bringing together the entire security buying chain in one place.
The event covers more than just traditional security and fire solutions. This innovative event covers access control and biometrics, counter terror, CCTV and video surveillance, intruder alarms, IP security, intelligent buildings, physical security and lone workers.
In the early days of Human Recognition Systems, I used to end the week by asking “who’s heard about us this week?” Frankly, it doesn’t matter about the great things you are doing if no-one knows about them and this is an attempt to share some of the exciting and pioneering work we have been doing and what Products we have been building behind the scenes. It is a small window into HRS and I hope you like it!